Our main objective was to have a single George Fischer that represents our entire product portfolio in a consisten easy-to-navigate format. We had analyzed this internally, but could not get passed the conceptual point - until Catalog Navigator.
John Pregenzer
Product and Service Manager
Challenge: Customers didn't know how they could use the company's products. Customers couldn't find the products they were looking for.
Solution: Use Catalog Navigator to build a site with consistent, understandable navigation and search. Make CAD drawings downloadable so customers can use them in plans.
George Fischer's Web Solution http://georgefischerinc.thomasnet.com/
George Fischer Piping Systems is a division of a multi-national organization with three independent operating divisions in the United States. George Fischer has incorporated ThomasNet's Catalog Navigator and downloadable CAD capabilities into its website, www.us.piping.georgefischer.com.
“Before Catalog Navigator, our website had always been an opportunity that we were not taking advantage of. Navigation was very difficult and we never had consistent information. We just weren't using Internet technology correctly,” Pregenzer says.
Now with Catalog Navigator, George Fischer Piping Systems easily converts website visitors into customers. “We could drive all the traffic in the world to our website, but it didn't get us anywhere because we never had the right tool to convert these prospects into customers. Catalog Navigator makes our website sell for us.”
In addition to providing in-depth product information, George Fischer Piping Systems makes its CAD drawings downloadable from its website. When engineers search the website for the part or product they need, they can simply download the CAD drawing and insert it into their design using any CAD system. “With the addition of 2D/3D CAD drawings to our website, we are meeting the needs of our entire customer base and will undoubtedly increase our sales.
We feel that when a customer downloads a CAD drawing, they will purchase the product,” says Pregenzer.
“It gives us a platform to combine our three divisions into one comprehensive online catalog. We can now - for the first time - brand George Fischer Piping Systems as one company. It allows us to address many markets from a single location. And finally, Catalog Navigator allows us to be a faster company, as information is more readily available online.”
For more information on the solutions used by this company, call us at 866-662-0222 or complete our Contact Us form.
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