Catalog Navigator fits the bill perfectly for us. In fact, it has changed the way we do business. It made us realize that we were missing out on a huge market.
Richard Stilley
Sales Manager
Challenge: Lack of exposure without Web-based catalog. Customers couldn’t find the products they needed.
Solution: Use Catalog Navigator to build a site with easily searchable product information.
Accutherm's Web Solution http://accutherm.thomasnet.com
AccuTherm, Inc., is a manufacturer of heating products and controls. The company uses ThomasNet's Catalog Navigator on its website www.accutherm.com to offer visitors detailed, searchable product information. That's how AccuTherm is converting website visitors into customers.
AccuTherm didn't realize how much business the company was missing out on before it incorporated the power of Catalog Navigator into its website. “The online product catalog just went from being a secondary issue for AccuTherm to a high priority. Our overall catalog sales are up 60% over last year - and I credit Catalog Navigator with this growth,” says Richard Stilley, Sales Manager for AccuTherm, Inc.
According to Stilley, working with ThomasNet to take advantage of all that Catalog Navigator has to offer has been an easy and “enjoyable” process. “I have to say, it took almost no effort on my part. I turned over our print catalog - which we're now questioning whether we should continue printing - and had a working online product catalog within a few months.
“What's really amazing to me is how fast the results have come in for us. We're up to over 200 requests for information a month, of which 70% are qualified prospects. Of that 70%, we're writing business with about 25% of these companies. Compare that to 20 questionable leads per month just last year!” says Stilley.
The company's detailed product information is easy for potential customers to search and navigate. When buyers get to the site, they quickly find what they're looking for.
The buying process gets even easier for customers, because they can also compare products side-by-side. When they find what they need, they can immediately contact AccuTherm to buy.
The AccuTherm/ThomasNet working relationship continues to thrive. AccuTherm is currently working with ThomasNet to add E-Commerce to the company's website using Catalog Navigator's e-Commerce Module. “We're seeing a steady stream of new business directly from our online catalog. I can't wait to see what [E-Commerce] adds to our sales,” Stilley says.
For more information on the solutions used by this company, call us at 866-662-0222 or complete our Contact Us form.
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