The first week we lauched our online catalog we got twice as many order and twice as many sales as with our previous system.
Kimberly Freisheim
Sales Promotion Manager
Challenge: Customers needed a simple way to download CAD drawings and make online purchases
Solution: Catalog Navigator's CAD and E-commerce features allow customers to examine and purchase products easily
Oriental Motor's Web Solution http://catalog.orientalmotor.com/
Oriental Motor U.S.A. Corp., a world leader in motion control, gives its customers the ability to find what they need, and request a quote or complete an online purchase - all at www.orientalmotor.com. To do this, Oriental Motor takes advantage of ThomasNet's content management solutions, including downloadable CAD drawings and Catalog Navigator, with its Parametric Search Module, E-Commerce Module, and easy-to-use back-end tools.
The Parametric Search feature allows users to compare products side-by-side. “We have over 10,000 part numbers. Being able to compare the products side-by-side helps our customers see the difference between the products and find what they need. We love the compare products feature,” says Kimberly Freisheim, Sales Promotion Manager.
On the Oriental Motor website, engineers view CAD drawings and manipulate them to see different angles or close-ups of the product. If a specific product meets their needs, they can insert the CAD file directly into their own designs. In addition, ThomasNet enables Oriental Motors to integrate its CAD drawings into its online catalog.
Oriental Motor's website is e-commerce enabled, which makes it easier for customers to buy by allowing them to place orders or request quotes directly from Oriental Motor.
The technology professionals at Oriental Motor appreciate Catalog Navigator's back-end tools. According to Fernando da Rosa, Web and Marketing Coordinator, says “Using Catalog Navigator's batch upload feature, I was able to upload over 10,000 parts in very little time. The online interface is easy and intuitive.”
“Catalog Navigator is helping us increase sales and expand our business into new areas. The first week we launched our online catalog we got twice as many orders and twice as many sales as with our previous system,” Freisheim adds.
And this is only the beginning of Oriental Motor's winning relationship with ThomasNet. Freisheim says, “We have new products coming out, and as they come out we're easily putting them online. We're creating mirror sites for our distributors that link to our Catalog Navigator system. And we get leads from this process. It's a win-win.”
For more information on the solutions used by this company, call us at 866-662-0222 or complete our Contact Us form.
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