For other companies that do not have their product catalog online, this is absolutely a wonderful avenue for it to happen...Catalog Navigator, it's a perfect solution.
Maria Neclerio
Marketing Manager
Challenge: Need for effective Web marketing and comprehensive online product information
Solution: Bring product catalog online with Catalog Navigator and market through ThomasNet
Thermax CDT Web Solution http://wireandcable.thermaxcdt.com/
When Marketing Manager Maria Neclerio first joined Thermax CDT CDT, she recognized that the company needed a stronger online presence if it wanted to increase sales. In the spring of 2004, Thermax CDT chose ThomasNet's Catalog Navigator online catalog solution. Thermax CDT now features its entire product line on its website, www.ThermaxCDT.com, with detailed product information and easy navigation and search capabilities.
“The implementation process for putting our product information online through Catalog Navigator was wonderful - my participation was minimal. They included photographs of our products, and it was just a matter of an edit and review,” says Neclerio. Before Catalog Navigator, the company's website had no activity.
The results have been impressive from the start. Today, Thermax CDT's website receives an average of approximately 700 unique visitors each month, with 25% being repeat visitors, spending on average over 25 minutes per session. Catalog Navigator is generating nearly 28 inquiries a month - and that number continues to grow.
Thermax CDT offers products to the aerospace, military, and automotive industries, as well as the sensor market. “Thermax CDT products are a solution to manufacturing problems,” Neclerio says. “ThomasNet provides us with a solution to get in front of buyers and engineers. Catalog Navigator was a very easy decision for us to make. It was a 'yes' from the first step.”
“The three benefits we've been seeing from Catalog Navigator are qualified leads, a tool for us to communicate what's new with Thermax CDT and our product line, and also a comprehensive source for our product information,” says Neclerio.
Thermax CDT is reaching its marketing goals online. Neclerio says, “Having our product information out on the Web had always been our weak link in our marketing plan. It was something that we just didn't have, and we knew we were missing opportunities by not being out there. And now that we are, we are seeing new opportunities coming our way.”
For more information on the solutions used by this company, call us at 866-662-0222 or complete our Contact Us form.
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