Your website is where potential customers look first before buying from you. More than 93% of industrial buyers use the internet to research purchase decisions. If your website doesn't provide the information they need, 91% of them will seek a new supplier.¹
This explains why your website should be more than an online brochure. Instead, think of your website as an indispensable member of your sales team. Your website must anticipate customers' questions and answer them clearly. It should provide details, product information- everything customers need before calling you to make a purchase. Essentially, your website must persuade customers to buy from you.
Creating an effective website requires the careful consideration of strategic, creative and technical issues. A good website should address the following basic principles:
The flow and look of your site is your chance at a first impression. First impressions can color subsequent judgments, from perceived credibility to product quality. Particularly in relation to your competitors, visual appeal is a key factor in building a powerful website. Our Website Solutions are the first step in achieving an attention-grabbing design to set you apart from the competition. |
It is always important to think about your customer and the way they look and search for information. Your site's navigation has to be tailored to their needs and your website must include intuitive search paths for them to be able to find the information they need. Through extensive research on function and usability, ThomasNet has developed the most effective Catalog Solutions for industrial suppliers. |
The product details you put on your website can make all the difference. An effective website will anticipate potential customers' questions and informational needs. The quality content you provide on your website can influence users' perceptions and decisions about your company. Our Catalog Solutions always include rich and applicable content specifically targeted towards the user. Our CAD Solutions take your information even further, by allowing engineers to view, interact with, and ultimately specify your products into their designs. |
Offering buyers multiple ways to request more information and buy from you is a critical element in the architecture of a solid industrial website. Great web content is active— it lets the customer buy, subscribe, apply, submit or contact. All of our Catalog Solutions are developed with targeted placements of 'calls to action' that allows visitors to obtain more information or contact you throughout any stage in their decision process.
With our E-Commerce Solution you allow visitors to complete this process right on your website, and around the clock. |
The design of your website is all about producing results. It is about understanding the industrial buyer and designing a well-crafted user experience.
With an experienced team of industry experts, engineers and web development specialists, ThomasNet partners with you to deliver a powerful industrial-focused website that yields real results. That's The ThomasNet Difference.
¹Thomas Publishing Company, 2003
