Online Strategies that Align with your Business Objectives

Measurement and Analytics

Measurement and Analytics

ThomasNet's Web Traxs Website Tracking Solution provides you with real-time intelligence and helps monitor the effectiveness of your overall web strategy.

With Web Traxs Website Tracking Solution you can:

  • Analyze where visitors to your website are coming from and evaluate which sources send the most quality users
  • Monitor which keywords your prospects searched to find your website
  • Track what prospects and customers are doing on your website
  • Measure the effectiveness of your overall web strategy by evaluating key matrix such as:
    • Average number of pages prospects and customers view per visit
    • Average amount of time prospects and customers spend per visit
    • Percentage of one page in-and-out users
    • Most effective marketing channels for driving prospects to your website
  • See which conversion actions prospects and customers take on your website

Additionally, many of the Navigator Platform's more advanced technologies (such as 2D/3D WebCAD Publishing technology and e-Commerce) provide additional in-depth reporting and measurement capabilities.

This valuable market intelligence provides you with the necessary information that will allow you to effectively and efficiently manage your web strategy. As a true 24/7 sales channel, it will also allow you to periodically track progress and quantify success. 

You cannot manage what you don't measure.

ThomasNet's Web Traxs Website Tracking Solution is unsurpassed in the industrial market and designed to help reduce costs, enhance operational efficiencies, and manage the effectiveness of your overall web strategy. Contact us today to learn how a complete web strategy, utilizing WebTraxs can help your business increase sales, solve critical business issues, and succeed in today's online environment.

"With ThomasNet you can see real-time what's going on and you can track results."

Ralph Wilton, Marketing Manager, Aerzen USA


Measurement and Analytics

Print Email Clients Achieving Business Objectives The ThomasNet Navigator Platform Web Solutions for Industrial Businesses